Most Amazon sellers focus heavily on increasing sales. But the real problem often starts somewhere else - products that quietly keep losing money every single month.
High refunds, poor conversion rates, rising Amazon PPC costs, and low profitability can slowly eat away your margins without you even realizing it.
That’s where sellerview.AI helps.
In this guide, you’ll learn step-by-step how to use sellerview.AI to identify loss-making ASINs, understand why they are losing money, and take immediate actions to improve profitability before more money gets wasted.
Whether you’re managing a small Amazon FBA business or a large catalog, this workflow can help you reduce hidden losses quickly.
Why Identifying Loss-Making ASINs Is Important
Many sellers continue running ads on products that:
have high refund rates
generate low profit margins
spend heavily on Amazon PPC
convert poorly
receive bad reviews
The result?
Your profitable ASINs end up covering the losses of weak-performing products.
Instead of blindly increasing ad budgets, smart Amazon sellers first identify which products are hurting profits and optimize them before scaling.
Even reducing ₹25,000 in monthly losses directly improves your cash flow and business profitability.
Step 1: Login to sellerview.AI
Start by logging into your sellerview.AI dashboard.
Once you enter your credentials, you’ll land on the main dashboard where all your Amazon business analytics are available in one place.
Step 2: Scroll Down to SKU-Level Analytics
After entering the dashboard, scroll down until you see the SKU-level analytics table.
This is where sellerview.AI becomes extremely powerful.
The table shows important Amazon seller metrics like:
Units sold
Refund rate
Net profit
Ad sales
Ad spend
ACOS
Inventory insights
Conversion-related metrics
Instead of checking multiple reports inside Seller Central, everything becomes visible inside one clean dashboard.
Step 3: Open the Filters Section
Now click on the “Filters” button above the table.
sellerview.AI provides predefined smart filters that instantly help sellers identify:
Profitable ASINs
loss-making products
dead stock
overspending products
refund-heavy listings
This saves hours of manual analysis.
Step 4: Apply the “Loss Making ASINs” Filter
Inside the filters panel, select:
- Loss Making ASINs
As soon as you apply this filter, sellerview.AI will instantly show products that are currently losing money.
This is one of the fastest ways to identify profit leaks inside your Amazon business.
Step 5: Analyze Why the Product Is Losing Money
Now review the product metrics carefully.
For example:
40 units sold
10 refunds
Refund rate ≈ 25%
That’s a major warning sign.
If your account-level refund rate is under 5%, but one ASIN has a 5% refund rate, customers are clearly unhappy with the product.
Possible reasons include:
poor product quality
inaccurate listing images
wrong product expectations
damaged packaging
bad customer experience
Step 6: Check Ad Spend vs Ad Sales
Now compare:
Ad Spend
Ad Sales
ACoS
Example:
₹10,000 ad spend
₹10,000 ad sales
ACoS = ~100%
This means the ASIN is barely making money from advertising.
Instead of scaling ads blindly, this product needs optimization first.
Step 7: Take Immediate Action
Now you know exactly why the ASIN is losing money.
Immediate actions you can take:
Reduce ad spend
Pause bad keywords
Improve listing quality
Fix product issues
Analyze reviews
Improve conversion rates
Optimize pricing
The goal is simple:
Stop unnecessary money leakage immediately.
Long-term fixes can happen later.
Step 8: Scale Only Profitable ASINs
Once weak products are fixed, you can:
relaunch ads
improve rankings
scale profitable keywords
increase conversions
grow profit safely
This is how smart Amazon sellers grow sustainably instead of wasting ad budgets.
Stop Letting Hidden Amazon Losses Kill Your Profit
Most Amazon sellers don’t lose money because of one massive mistake.
They lose it slowly through:
high refund rates
poor PPC optimization
weak conversion rates
unnoticed loss-making ASINs
Over time, these hidden profit leaks silently reduce margins and waste advertising budgets.
sellerview.AI helps you identify those issues quickly so you can take faster actions, reduce unnecessary losses, and make smarter scaling decisions.
Instead of guessing which products are hurting your business, you can now track everything clearly from one centralized dashboard.
# Start analyzing your Amazon ASIN profitability smarter with sellerview.AI and stop wasting money on products that are silently draining your profits.