Free Amazon Listing Checker: 75-Character Titles, Bullets & Search Terms

Check one listing or your whole catalogue against Amazon's new 75-character title rule, Item Highlights, bullet points and the 249-byte backend keyword limit. Every product gets a score and a plain-English fix list.

Updated for Amazon's 27 July 2026 title rules

Your whole catalogue at onceDrop in your Seller Central listings report

Private by designRuns in your browser — nothing is uploaded

22 marketplacesUS, UK, DE, CA, IN, AU & more · no signup

Marketplace

Your listing

Brand name optional

Category optional

Product title

Item Highlights the new field shown under the title

Bullet points one per line

Backend search terms

Find keywords you lost when shortening your title

Your old (long) title

Keywords you want to rank for one per line

Nothing leaves your browser

Your catalogue

Drop your listings file here, or click to choose Excel (.xlsx / .xlsm), text (.txt) or .csv · the file never leaves your computer

or paste rows from a spreadsheet

Where do I get my listings file?

In Seller Central, search for Inventory Reports (or go to Products → Product reports).
Choose Category Listings Report and click Request Report. Amazon can take up to 45 minutes.
When it shows Done, click Download and drop the file in the box above.

The All Listings Report or a listing-loader file you downloaded to edit in bulk works too — we read columns like item_name, bullet_point, generic_keyword and item highlights and ignore the rest.

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What we check

Every rule, checked on every product

Based on Amazon's listing rules as published and reported up to September 2026.

Title

75 characters or fewer in North America, Europe, Singapore and South Africa from 27 July 2026 (media exempt); 200 elsewhere
No ! $ ? _ { } ^ ¬ ¦ unless part of the brand
No word more than twice (except and, for, with…)
No promotional phrases, emojis or ALL-CAPS words · brand first

Item Highlights

Up to 125 characters of short, factual phrases
Materials, use cases, size and compatibility
Adds new information instead of repeating the title

Bullet points

All five used, each starting with a capital letter
Factual — no pricing, promotions, guarantees, emojis or links
No duplicates · under about 1,000 characters in total for mobile

Backend search terms

Under 249 bytes — accented letters and symbols take 2–4 bytes each
No words already in your title, no repeats, no punctuation needed
No ASINs, sentences or subjective words like "best"

Amazon has confirmed the 75-character title rule for North America, Europe, Singapore and South Africa; other marketplaces are checked against 200 characters until Amazon extends it. Always confirm against your own Seller Central.